Cinelli Essentials is the lower-commitment way to carry the brand — clothing, caps, bar tape and accessories, without the full bike range. Ideal for cafés, studios, clubs and multi-brand stores.
Cinelli — Il Grande Ciclismo. Founded in Milan, 1948. Distributed in Australia by La Dolce Velo.
Cinelli's apparel and accessories carry the same design culture as the bikes — caps that became cultural icons, bar tape riders swear by, and a clothing range with genuine heritage.
Cinelli Essentials lets you stock that range at trade terms, with a simple reordering relationship and no requirement to hold bike inventory. It's the easiest way to bring Cinelli into your store.
A snapshot of the current apparel, parts and accessories line-up — the pieces that made Cinelli a culture, all available at trade terms without holding a single bike.

Tees, jumpers and artist collabs that carry the same design culture as the bikes.

The caps that became cultural icons — the fastest-moving Cinelli piece to put on your shelves.

Cinelli's race-day apparel — jerseys, bib shorts, wind vests and thermal layers, cut for performance and finished with unmistakable Cinelli styling.

Cinelli and Columbus finishing kit — integrated carbon cockpits, bars, stems and seatposts, bottle cages, saddles, engineered to be as beautiful as they are fast.

The small finishing touch with the biggest personality — anodised bar-end plugs in eight shades, stamped CINELLI MILANO.

The category Cinelli invented with the first cork EVA tape in 1987, now three ranges deep for every rider and every road.
The full Cinelli apparel, parts and accessories catalogue is available to Essentials dealers at trade terms. Trade pricing is shared once your application is approved.
A focused apparel and accessories offer, with the support to sell it. Included for approved Cinelli Essentials partners.
The full Cinelli clothing, parts and accessories catalogue — including caps, t-shirts, bar tape, bars, saddles and more — at trade terms.
Dealer pricing structured to support healthy margins on apparel and accessories.
A direct, low-friction ordering relationship with the La Dolce Velo team.
Point-of-sale assets and imagery aligned with Cinelli's global brand.
Before we share trade pricing, we review each application for fit — so the network stays considered and every stockist represents the brand well.
Submit the short application below. Tell us about your store and location.
Our team reviews fit and gets in touch to talk through the partnership.
Once approved, you receive the trade catalogue and onboarding to start ordering.
Applications are reviewed individually. Leads are pre-qualified, so the form is short — tell us who you are and we'll take it from there.
Loading application form…